Projects
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Marketing Research Project
Collaborated in a team of 4 to present data pertaining to the impact of COVID-19 on Southwest Airlines
Surveyed and interviewed over 100 people to determine their attitudes and behaviors towards airlines
Conveyed in-depth marketing research to analyze the problem and recommend alternative solutions
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Residential Real Estate
Conducted a financial analysis on a selection of a house with $65K budget on hand and a $390k loan
Elaborated market research to predict an 8% increase in our home value over a 1-year period
Simulated the home purchasing process to purchase an affordable $440K home from savings and loans
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Commercial Real Estate
Explored CoStar and other broker websites, to find our ideal property for our mixed-use of office, retail, residential and industrial
In a team of five, we conducted analysis and due diligence for our lease contracts and internal rate of return
Concluded our analysis with a $3 million selling price, which nearly doubled our investment in 10 years
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Social Media Marketing
Worked on a team of 5 to create a brand persona that would consume our hand-drawn clothing
Studied the consumer journey stages to better target our persona, targeting 60,000+ consumers
Created advertisements on Canva and iMovie that would be posted on Facebook and Instagram to reach a broader audience